To understand user challenges, we collaborated closely with our clients, who collected user complaints from their end. Additionally, we engaged directly with users to gather their feedback and experiences, ensuring a comprehensive view of the platform's inefficiencies.

While we did not conduct formal user interviews, these interactions provided valuable insights reflected in the user quotes below.

Our analysis revealed several key areas for improvement in the tournament setup process. Firstly, users lack a clear way to gauge the effort and time required to complete the setup. Secondly, the absence of visual aids for the six different tournament formats makes it difficult for users to understand how their tournament would progress through the different rounds. Lastly, the current flow of the process can be confusing, as the information entered does not flow in a natural and intuitive manner.

These insights highlighted the need for a more streamlined and user-friendly approach.

To address the identified areas of improvement, we implemented several targeted solutions. We introduced a stepper to provide users with a clear overview of the tournament setup process, helping them gauge the time and effort required. Visual aids were added for each of the six tournament formats to enhance user understanding. Additionally, we reorganized the setup process to follow a more logical flow.

We added visual aids for each of the six tournament formats, providing users with clear diagrams and examples. These visuals help users quickly grasp how their tournament could flow from one round to the next, making it easier to choose the most suitable format. This enhancement aims to improve user understanding and reduce confusion during the setup process.

The setup process was reorganized to follow a more logical flow based on findings from user flow testing. We discovered that users often skipped the "optional" fields initially, opting to fill out the "more important" fields and settings first before scrolling back up to complete the optional fields they had passed earlier. Instead of jumping from game selection to date and time, and then to tournament format, the process now follows this more intuitive order. This reorganization helps users enter information in a natural sequence, reducing confusion and making the setup experience smoother and more efficient.

Our success metrics include: the time taken to set up a tournament, the tournament setup drop-off rate tracked via Google Analytics, and the average monthly number of user-created tournaments. This comparison helped us gauge the effectiveness of our changes while considering external factors like increased user sign-ups.