At a glance, we can see that the site is saturated with content, which is often quite lengthy. This poses a problem for users as it would be difficult for users to quickly locate the content that they are most interested in. Also, it would take a considerable amount of time and effort for users to learn how to comfortably use the site, not to mention be able to take away some practical knowledge with them so they can reach their goal of being more environmentally friendly (don't worry, this statement is validated by research!).

We started off the project by conducting user interviews (remotely, because of COVID-19). We did this in teams of two; one person to conduct the interview and another to take down notes. We did this to make our interviewees feel like they were having a conversation with someone instead of being interviewed.

A total of 12 users were interviewed. We designed our questions to help us gain clarity on how users currently find and receive their environmental information, how aware they are of WWF's mission and efforts, and what were their impressions of NGOs like WWF.

Below are 3 of our key insights. We also asked our interviewees to visit the WWF.SG website and then asked them which device they used.

As UX designers, we need to constantly make sure we are able to step outside of ourselves and stay focused on designing for our users based on their needs.

To help us do that, we created an affinity map (a tool that allows us to visualise and organise user behaviours into groups and patterns) from which two personas were made; these two personas are a representation of our users and they really helped the team stay focused on designing with our users' needs and goals in mind.

With everything we've gathered thus far - our key insights, our personas, and the problem statement - we felt we were ready to tackle ideation. We knew we needed to look into how our personas would want to navigate through the site (based on their needs of course!) so we conducted design studios focused on site maps, userflows, and wireframes for our solution.

After creating the prototype, we needed to validate our design decisions and see if there was anything we needed to do to help make the solution a more useable one.

We did so by doing two rounds of usability testing (my team calls it 'UT' for short!) with 5 users for each UT and we took note of what our users struggled to use or to understand. With the test results, we learned what changes had to be made moving from prototype #1 to prototype #2. We did this a second time and this is how we landed on the final version of our solution! 🤩

Overall, I believe the project was a success; we designed a solution that solved the users' problem of not being able to find relevant information in a quick and easy manner. By restructuring and revising the site navigation, we provided users like Penny a way to reach informative pages quickly. And by expanding on the site's volunteer page, we have allowed for users like Amon to learn more about what to expect from volunteering with WWF-SG.

Something I've learned is the importance of staying aligned as a team, and that team alignment isn't some magical thing that just happens, you need to actively champion it as a pillar of your process. All the hours spent into making sure the team was on the same page proved to have paid off in a great way; we learned to stay focused on the task at hand while at the same time offer support to one another.

And a special shoutout to Sheralyn for handling Project Manager duties on top of her UX tasks. Truly a rockstar!

To our wonderful mentors Pieter, Stefanie, and Valerie:
Literally could not have done this without you and your immense pools of UX knowledge. Thanks for letting us swim in it!

To our interviewees, usability testers, and friends and family:
Thanks for helping us and supporting us. I am eternally grateful!

To our personas Penny and Amon:
I keep forgetting you guys aren't actual people!

And finally to my team:
I literally could NOT have asked for a better team. You are all so special to me and it was an absolute joy to have worked on this website redesign together with you three!